The strategy for this campaign is that Smart cars are good for kids. With there being low emissions produced from these cars, they will benefit your kids in the future.
Here's some of the work I submitted for the D&AD Student Awards 2008. The brief was open and it required candidates to show how MTV is a virus that invades spaces, disrupting, corrupting and mutating them. So I decided to show how MTV changes things once it has spread throughout what people see everyday, through ambient media. Oh yeah, my Gran is in one of my ads.